As Chairwoman of our esteemed international matcha organization, I am filled with great pride and excitement as I address you today. Our collective dedication and passion for matcha have propelled us to new heights, making us a thriving global community of tea lovers. This organization stands as a testament to the unifying power of matcha, transcending borders and cultural differences, and fostering a deep appreciation for this extraordinary beverage.

In the face of challenges, we have remained steadfast, adapting to the ever-changing landscape of the tea industry. Our commitment to quality, sustainability, and innovation has allowed us to maintain our position as leaders in the matcha world. Together, we have pioneered groundbreaking research, promoted responsible cultivation practices, and educated consumers on the profound health benefits of matcha. It is through our collective efforts that matcha has gained recognition as not just a beverage but also a symbol of wellness and mindful living.

Looking ahead, I envision a future where matcha continues to flourish, enchanting new audiences and delighting connoisseurs around the globe. Let us seize this opportunity to further strengthen our organization, fostering collaboration and knowledge exchange amongst members. Together, we will advance the art and science of matcha, ensuring its timeless appeal and enduring legacy for generations to come.

Thank you for your unwavering support and dedication. I am honored to serve as your Chairwoman, and I am confident that together we will achieve remarkable milestones and elevate the world of matcha to new heights.

Yours sincerely,

H.E. Sarah Bint Saad Bin Mohammed Bin Teflah AlAjmi